近日，恒大酒店集团任命周佩(Michael Zhou)先生为品牌总监，负责酒店集团的品牌管理工作。
周佩先生毕业于中国政法大学、中山大学，文学硕士，曾就职于新快报、周末画报等知名媒体，担任国际时评、产经新闻、人物访谈等专栏编辑及撰稿人，具有十年的新闻采编经验。后转型进入品牌公关领域，在东呈国际集团、铂涛酒店集团等新兴崛起的知名酒店集团，担任集团品牌公关管理职务，负责新闻传播、媒体关系、品牌活动等工作，对品牌工作充满热忱，具有良好的媒体实践和品牌管理经验。
周佩先生将努力汲取恒大集团企业文化，充分发挥在各知名媒体和酒店集团的经验，丰富恒大酒店集团的品牌内涵和传播策略，与品牌团队一起，探索具有恒大酒店特色的品牌发展模式，为提升恒大酒店的品牌形象和竞争力，做出富有创意和卓有成效的实践。在恒大酒店集团“十年百店”宏伟蓝图感召下，为创建“团队一流、服务一流、品牌一流”的国际级中国酒店管理品牌的愿景，积极添砖加瓦。
Michael Zhou is appointed as Brand Director of Evergrande Hotels & Resorts
Recently, Evergrande Hotels & Resorts announced the appointment of Mr. Michael Zhou as the Brand Director, taking responsibilities of the brand management of the group.
Mr. Zhou graduated from China University of Political Science and Law and Sun Yat-sen University. He started his career as a journalist and columnist in news agencies including New Express Daily and Modern Weekly, specializing in international news, industry, and exclusive interview for nearly 10 years. Subsequently, he’d worked in emerging hotel groups like Dossen International Group and Plateno Hotel Group, focusing on branding and public relations.
Making full use of his experience in different media platforms and hotel brands, absorbing the corporate culture of Evergrande Group, and together with the talents of branding group, Mr. Zhou will enhance the brand connotation and promotion of Evergrande Hotels & Resorts. Moreover, with the inspiration of grand blueprint “to open 100 hotels in 10 years”, Mr. Zhou will devote to fulfilling the group vision to build a world top-class hotel chain group with first-class teams, services and brands.
关于恒大酒店集团
恒大酒店集团(Evergrande Hotels & Resorts)，2007年始创于南粤，是“世界500强”恒大集团旗下集酒店规划筹建、运营管理于一体的专业化产业集团。独创“N+1”模式，规划十年百店，布局于广州、天津、上海、重庆、成都、武汉、南京、海口、林芝等全国50多个地区。并购杭州法云安缦、丽江大研安缦、成都瑞吉等著名国际托管项目和百年老字号“大三元酒家”品牌，与旗下自营酒店相得益彰。根植于恒大企业文化，秉承“完美每一个细节、惊喜每一位顾客”待客之道，开创酒店、温泉、公寓、童世界主题乐园酒店等多品牌系列，矢志打造团队一流、服务一流、品牌一流的世界顶级酒店管理集团。
